-Antoine de Saint-Exupery
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The book is often set in the context of children with learning disabilities, but is obviously appropriate for people of all learning abilities. I actually learned a lot about myself, and also found myself referring to the book's philosophies as Rob and I brainstormed ideas to encourage his employees.
The last section of the book is entitled "What Does Madison Avenue Know... That Maple Street Elementary Doesn't" and highlights how teachers (and parents) should learn from the marketing strategies of advertisers--both have a "product" to sell, whether it be a toy or a math concept. Oooooo, with my marketing and design background, I can certainly wrap my hands around that idea. It's actually very reminiscent of my own fledgling philosophy: "every day is an event to plan and host in the classroom."
That last part is what I love most about teaching little kids---they absolutely buy into the whole thing with complete abandon!
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